Getting trades found, chosen, and booked.
No fluff and no jargon — just what actually moves the needle, written by a tradesman who runs a real business on this stuff.
How Tradesmen Actually Get Found on Google in 2026
A pool man's plain-English guide to showing up when customers search — why your website isn't the problem, what actually moves the needle, and the three free things to do this week.
Read itYou're Losing Jobs Before the Phone Ever Rings
The 'invisibility leak' is the revenue you lose before a customer ever calls — and most tradesmen never see it happen. Here's where it leaks and how to plug it.
Read itDo Google Local Services Ads (LSA) Actually Work for Contractors?
An honest, no-hype breakdown of Google Local Services Ads for trades — what they are, the Google Guaranteed badge, what leads really cost, and who they work for.
Read itYour Google Business Profile Is Half Your Local Visibility — and How to Win It
For local trades, your Google Business Profile beats your website for getting found. Here's exactly how to set it up to win the map, step by step.
Read itReviews Are the Cheat Code: A Tradesman's Guide to 50 Five-Star Reviews
Reviews rank you higher and make strangers trust you. Here's the simple system to ask, the exact wording, and how to handle the occasional bad one.
Read it