Boltarra
Digital ID

Your complete Digital ID — built right, kept relevant.

It’s the version of your business that exists before anyone talks to you — and the version an AI reads before it recommends anyone. We build it and keep it current every month, so customers find, trust, and choose you.

What a Digital ID is

Four words define the whole job.

The villain isn’t “no website” — most businesses have something. The villain is a footprint that’s partial, contradictory, stale, or invisible to AI. We fix all four.

Complete

Every place a customer looks — website, Google, Apple, Bing, directories, social — actually filled in.

Consistent

The same name, address, phone, hours, and links everywhere. Contradictions cost you trust and ranking.

Current

Kept up to date as your business — and as Google and AI search — keep changing. Not a one-time build.

Machine-readable

Structured so Google and AI answers can actually understand you and recommend you.

What you’re competing for

Four lanes decide who gets the call.

Ads only buy the ad slot. These four are earned — and they’re where the demand is moving. A strong Digital ID gets you into all of them.

AI answers

When Google or ChatGPT names a business, you’re the one cited.

The map pack

The three businesses pinned at the top of local results.

Organic search

Real, first-hand content that ranks for your service in your city.

Reviews & profile

A complete, active Google profile — half of local ranking.

What’s included

Built once, kept current forever.

The build (one-time setup)

  • A new site: home, a page for each real service, About, service-area, FAQ, and a reviews/proof section
  • Fast and clean under the hood — mobile-first, strong Core Web Vitals, semantic HTML, sitemap, structured data that matches what’s on the page
  • Full Google Business Profile optimization — every field, correct categories, hours, photos, verified
  • Apple Business Connect, Bing Places, Facebook & YouTube aligned to match exactly — one consistent business everywhere
  • Form + call tracking so you can see what’s working
  • Launch: domain connected, deployed, QA’d — valid markup, zero broken links, mobile and speed green

Every month (it’s a service, not rent)

  • Hosting, uptime monitoring, form + broken-link checks, page-speed checks
  • Google Business Profile health check + listing/NAP consistency across the web
  • A review engine that prompts and collects new reviews — half of local ranking
  • 2 blog posts a month, spaced about two weeks apart — you pick the topics from a short menu in your report
  • GBP post drafts, review-response drafts, and an AI/search visibility spot check
  • A graded monthly report card: where you stand, what we tweaked, what’s next
  • Up to 60 minutes of small site updates each month

See the full monthly list and how the report card works on What you get every month →

Why this isn’t a $99 website

A website is where everyone else stops. For us, it’s one piece of the ID.

Anyone can put a page online. Being found and chosen is a different job — and it’s never finished, because search never sits still. Here’s the honest difference between the three ways to do this.

A DIY builder

Wix / Squarespace · ~$30/mo

You build it yourself from a template. It looks fine — but the content is thin, there’s no Google profile work, no directories, no structured data, and no one tuning it.

The day you publish is the best it will ever be.

A one-time agency build

$5,000–$10,000 · once

A nicer site, handed over with a final invoice — then silence. It’s frozen the day it ships while Google keeps moving, usually with no ongoing profile, directory, review, or content work.

A snapshot that ages out — often on a platform they own, not you.

Boltarra

Built right, then managed

Your complete Digital ID on your own domain — then our team keeps working: your Google profile, listings, reviews, and the site itself, tuned every month as search changes.

Gets found and chosen — and stays that way.

Under the hood — what the cheap route skips

The parts a template won’t give you and a one-time build won’t maintain:

  • Structured data (schema / JSON-LD) that matches your content — how Google and AI answers actually read your business
  • Real speed and Core Web Vitals — a measured ranking factor, not a nice-to-have
  • Clean semantic structure, internal linking, sitemap and robots done right
  • First-hand content on your real services — what earns a citation in an AI answer
  • Consistent name, address, and phone across the whole web — search rewards consistency

After launch — what we manage

The part nobody selling a one-time site does:

  • Your Google Business Profile — kept complete, active, and optimized
  • Listings aligned and consistent — Google, Bing Places, Apple, Facebook, YouTube
  • A review engine that keeps new reviews coming in
  • Fresh content and a monthly optimization pass
  • We track Google’s and Bing’s near-constant changes and re-tune every site we manage

Pay once for a website and you own a snapshot. Stay with us and you own a Digital ID that keeps up — across the whole web, every single month.

You give up nothing

We build alongside, then flip the switch.

No rip-and-replace, no downtime, no gamble. Your current site stays live until the new one is clearly better and you’ve approved it — with a rollback ready the whole time.

Keep your domain — we just point it at the new site once you say go
Keep your phone number on every listing (changing it hurts local ranking)
Keep your followers — we edit your existing Facebook page and YouTube, never start new ones
Keep your SEO equity — old pages mapped and redirected, good content preserved
Keep your email working — your mail records are preserved through the switch

You own your accounts the whole time.

Your domain, Google profile, reviews, phone number, and lead data are yours from day one — we just manage them. The website we build transfers to you once your initial 6-month term is complete. No hostage situation, no rebuild tax.

Simple pricing

$995 setup + $295/mo

Priced against one booked job, not against $99 hosting. 6-month commitment, then month-to-month. Multi-location is priced per Google profile — because each one is one more market you own. Start with the free audit.

Straight answers

Digital ID, in plain terms

Also lose jobs after the phone rings? See Revenue Recovery →