Boltarra
Visibility Engine

Get found and chosen — before your competitor.

A revenue-focused rebuild of your website and Google presence, kept current every month by our team. Not a brochure site — the system that puts you in front of homeowners the moment they’re ready to buy.

Get your Revenue Leak Audit See pricing
What you’re competing for

Four lanes decide who gets the call.

Ads only buy the ad slot. These four are earned — and they’re where the demand is moving. We get you into all of them.

AI answers

When Google or ChatGPT names a business, you’re the one cited.

The map pack

The three businesses pinned at the top of local results.

Organic search

Real, first-hand content that ranks for your service in your city.

Reviews & profile

A complete, active Google profile — half of local ranking.

What’s included

Built once, kept current forever.

The build (one-time setup)

  • A new site: home, a page for each real service, About, service-area, FAQ, and a reviews/proof section
  • Fast and clean under the hood — mobile-first, strong Core Web Vitals, semantic HTML, sitemap, structured data that matches what’s on the page
  • Full Google Business Profile optimization — every field, correct categories, hours, photos, verified
  • Facebook & YouTube aligned to match exactly — same name, info, and links everywhere
  • Form + call tracking so you can see what’s working
  • Launch: domain connected, deployed, QA’d — valid markup, zero broken links, mobile and speed green

Every month (it’s a service, not rent)

  • Hosting, uptime monitoring, and security
  • A monthly optimization pass — technical re-check plus real content improvements
  • Google Business Profile management: fresh photos, posts, and info kept current
  • A review engine that prompts and collects new reviews — half of local ranking
  • Facebook & YouTube kept aligned whenever your info changes
  • A plain-English monthly report: calls, form requests, ranking, review growth
Why this isn’t a $99 website

A website is where everyone else stops. For us, it’s the starting line.

Anyone can put a page online. Getting found and chosen is a different job — and it’s never finished, because search never sits still. Here’s the honest difference between the three ways to do this.

A DIY builder

Wix / Squarespace · ~$30/mo

You build it yourself from a template. It looks fine — but the content is thin and generic, there’s no Google profile work, no directories, no structured data, and no one tuning it.

The day you publish is the best it will ever be.

A one-time agency build

$3,000–$10,000 · once

A nicer site, handed over with a final invoice — then silence. It’s frozen the day it ships while Google keeps moving, usually with no ongoing profile, directory, review, or content work.

A snapshot that ages out — often on a platform they own, not you.

Boltarra

Built right, then managed

A fast, code-native site on your own domain — then our team keeps working: your Google profile, directories, reviews, and the site itself, tuned every month as search changes.

Gets found and chosen — and stays that way.

Under the hood — what the cheap route skips

The parts a template won’t give you and a one-time build won’t maintain:

  • Structured data (schema / JSON-LD) that matches your content — how Google and AI answers actually read your business
  • Real speed and Core Web Vitals — a measured ranking factor, not a nice-to-have
  • Clean semantic structure, internal linking, sitemap and robots done right
  • First-hand content on your real services — what earns a citation in an AI answer
  • Consistent name, address, and phone across the whole web — search rewards consistency

The website is just the start

What we manage after launch — the part nobody selling a one-time site does:

  • Your Google Business Profile — kept complete, active, and optimized
  • Directories aligned and consistent — Google, Bing Places, Apple Maps, Facebook, YouTube
  • A review engine that keeps new reviews coming in
  • Fresh content and a monthly optimization pass
  • We track Google’s and Bing’s near-constant changes and re-tune every site we manage

Pay once for a website and you own a snapshot. Stay with us and you own a presence that keeps up — across the whole web, every single month.

You give up nothing

We build alongside, then flip the switch.

No rip-and-replace, no downtime, no gamble. Your current site stays live until the new one is clearly better and you’ve approved it — with a rollback ready the whole time.

Keep your domain — we just point it at the new site once you say go
Keep your phone number on every listing (changing it hurts local ranking)
Keep your followers — we edit your existing Facebook page and YouTube, never start new ones
Keep your SEO equity — old pages mapped and redirected, good content preserved
Keep your email working — your mail records are preserved through the switch

The reframe on the agency that “owns everything”: you won’t lose it — you’ll finally own it.

Simple pricing

$899/mo + $999 setup

Priced against one booked job, not against $99 hosting. Multi-location is priced per Google profile (+$200 setup and +$200/mo each) — because each profile is one more market you own. Start with the audit; it’s credited toward your build.

Get your Revenue Leak Audit
Straight answers

Visibility Engine, in plain terms

Also lose jobs after the phone rings? See Revenue Recovery →